BG葆格荟是一个源自西班牙的高端艺术瓷砖品牌,以“艺术化、高端化、个性化”为核心定位

来源:中国陶瓷网 2025-07-04
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BG葆格荟是一个源自西班牙的高端艺术瓷砖品牌,以“艺术化、高端化、

个性化”为核心定位。我们融汇西班牙原创设计基因与全球领先工艺,

通过“纯进口品牌+授权生产品牌”的组合模式,为中国追求极致品位的

设计师与精英业主,提供媲美意大利一线品牌的艺术瓷砖与

高品质空间美学解决方案。 

BG Gallery is a high-end artistic tile brand originating from Spain, positioned with the core values of artistry, premium quality, and individuality.We integrate original Spanish design DNA with world-class craftsmanship, operating under a hybrid model of fully imported brands + authorized local production, delivering artistic tiles and premium spatial aesthetics comparable to top-tier Italian brands for elite Chinese designers and discerning homeowners.

BG葆格荟旗下拥有四大定位清晰的品牌,

构成一个满足不同高端市场需求的

完整品牌矩阵:

BG Gallery encompasses four clearly positioned sub-brands, forming a comprehensive matrix that meets diverse high-end market demands:


BG&BORGETTO (主品牌 | 高端质感,艺术核心):西班牙注册,授权生产。专为中国高端私宅和商业项目打造,产品涵盖高端艺术岩板和质感瓷砖。其使命是以亲和的价格,让中国中高产阶级享受到媲美顶级意大利品牌的设计与品质。

 

Main Brand | Premium Texture, Artistic Core

Registered in Spain and produced under license. Tailored for China’s high-end residential and commercial sectors, offering premium artistic slabs and textured tiles. Its mission is to deliver Italian-tier design and quality at accessible prices for China’s upper-middle class.


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GRESPANIA (西班牙原装进口 | 大规格专家): 成立于1976年的西班牙知名品牌,100%西班牙原装生产。专注于高品质大规格瓷砖的研发与制造。

Imported from Spain | Large Format Specialist

Founded in 1976, GRESPANIA is a prestigious Spanish brand producing 100% in Spain. It specializes in the R&D and manufacturing of high-quality large-format tiles.


CIFRE (西班牙原装进口 | 艺术小砖大师): 成立于1984年的西班牙知名品牌,100%西班牙原装生产。以其高端、精致的艺术小砖闻名。

Imported from Spain | Artisan of Artistic Small Tiles

Established in 1984, CIFRE is a renowned Spanish brand known for its refined, high-end small-format decorative tiles.

 

BORGETTO (国际线 | 全球商业项目方案): 授权生产模式,主攻国际市场。提供设计感强、性价比高的瓷砖解决方案,服务于全球中高端商业项目。

International Line | Global Project Solutions

Produced under authorized licensing, BORGETTO serves international markets with design-forward, cost-effective tile solutions tailored for global mid-to-high-end commercial projects.

 

 

In China’s premium tile market pyramid, BG Gallery is precisely 

positioned at the “Neck Segment Core” 

— serving as the crucial bridge between top global design 

and high-end domestic demand.

BG葆格荟在中国高端瓷砖市场金字塔中,

精准定位于“颈部核心”,

是连接国际顶尖设计与中国高端消费市场的关键力量。

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·设计价值向上对标: 意大利IMOLA, 意大利FLORIM, MARAZZI。

·差异化优势: 相较于国内其他高端品牌,BG葆格荟在设计前瞻性、工艺引领性、色彩丰富度和品牌国际化上拥有显著优势

Upward Design Benchmark: IMOLA (Italy), FLORIM (Italy), MARAZZI

Differentiation Advantage: Compared with other Chinese high-end brands, BG Gallery offers significant advantages in design foresight, craftsmanship leadership, color richness, and international brand identity.

技术与工艺的引领者 (Technological Leadership):

行业首推: 作为中国市场的技术先锋,首家推出并引领了多个与意大利同步的顶级工艺,包括 4D星空釉、4D浮雕釉、4D精石雕等,并精通多种复杂的三次烧工艺叠加技术。

规格标杆: 拥有行业内最齐全的规格矩阵之一(1200x2780, 1200x1200, 900x1800等)。于2023年在中国首推1200x1200mm规格,至今仍是该规格的代表性品牌。

Technological Leadership

Industry Pioneer: The first in China to launch and lead multiple top-tier technologies synchronized with Italy, including Sychronized Digital Shining GlazeSychronized Digital Glue, and 4D Carving. Expert in complex multi-stage third firing techniques.

Specification Benchmark: Boasts one of the most complete size ranges in the industry (e.g., 1200×2780mm, 1200×1200mm, 900×1800mm). In 2023, BG Gallery was the first to introduce the 1200×1200mm format in China, maintaining its leadership in this size category.

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艺术驱动的设计哲学 (Art-Driven Design):

颠覆性色彩体系: 打破国内市场超90%为灰白色的局限,提供海量非热销花色与色彩,真正服务于设计师的多元化与个性化需求,拒绝沦为“销售机器”。

全品类艺术矩阵: 产品线横跨大理石、岩石、微水泥、木纹、现代及艺术纹理,为设计提供无限可能。

设计标杆: 在产品、展厅、物料的设计上全面对标意大利顶级品牌,成为行业学习的典范。

Art-Driven Design Philosophy

Revolutionary Color System: Breaking away from China’s over-90%-gray-white trend, BG Gallery offers a wide range of distinctive colors and patterns, empowering designers with diversity and individuality — not just serving as a “sales machine.”

Full-Catalog Artistic Matrix: The product range spans marble, stone, microcement, wood grain, modern, and artistic textures — delivering limitless possibilities for creative design.

Design Benchmark: In products, showrooms, and materials, BG Gallery aligns with Italy’s top brands, becoming a role model for industry emulation.

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超越标准的“BG品控” (Uncompromising Quality):

双重质检: 每一批产品都经过工厂与BG葆格荟自有团队的双重、全方位检查。

BG标准: 采用比国标、欧标更严苛的“BG内控标准”,确保平整度、色彩、物理性能等达到更高质量,并全程视频记录。

Uncompromising Quality

Dual Inspections: Every batch undergoes full-spectrum inspection by both factory and BG Gallery’s internal team.

BG Standard: Employs internal quality standards stricter than Chinese and European norms, ensuring superior flatness, color accuracy, and physical properties — with video documentation throughout production.

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国际化的品牌基因 (International DNA):

纯正血统 西班牙注册,以国际品牌标准运营。

独特模式: 采取“20%西班牙原装进口 + 80%西班牙授权、中国智造”的模式,兼顾原创设计与市场需求。

International DNA

Authentic Origins: Registered in Spain and operated under international brand protocols.

Unique Business Model: Combines 20% Spanish full import with 80% licensed, China-made with Spanish design, balancing originality with market adaptability.

李伟成 (Vincent Li):
BG葆格荟联合创始人,拥有18年瓷砖国际业务经验的行业思想家。他曾走访全球36个陶瓷产区,与超过78个国家和地区的品牌商有过深度合作。作为中国高端瓷砖的代表,他多次在行业顶级论坛发表演讲,分享对意大利设计的深刻洞察,推动中国陶瓷行业的审美升级与艺术化进程,其观点广受媒体与行业好评。

Co-founder of BG Gallery, Vincent Li is a thought leader with 18 years of international tile industry experience.He has visited 36 global ceramic regions and worked extensively with brands in over 78 countries and regions.As a leading figure in China’s premium tile industry, he frequently speaks at top forums, sharing deep insights on Italian design, and advocating for the artistic evolution of Chinese ceramics — earning wide acclaim from both media and industry.

 

 

 

 

 

2025年6月: 荣获2025建陶行业“新质杯”《瓷砖设计金奖》

2025年5月: 荣获第十五届建筑卫生陶瓷十大品牌《岩板十大品牌》

2024年12月: 荣获第九届金砖奖《金砖奖·2024年度原创产品大奖》

2024年8月: 荣获佛山陶业《绿色减碳承诺品牌》

2024年6月: 荣获第38届中国国际陶瓷工业展首届《专精特新奖》

2024年5月: 荣获第20届陶瓷卫浴新锐榜《设计师喜爱品牌》

2024年1月: 荣获全球陶瓷产品供应链论坛《2023年度高增长品牌》

2023年5月: 荣获第19届陶瓷行业新锐榜《新锐品牌金奖》

 

June 2025: “Golden Design Award” – New Quality Cup, Ceramic Industry

May 2025: Top Ten Sintered Stone Brands – 15th Top Ceramic Sanitaryware Brands Awards

Dec 2024: Original Product of the Year – 9th Golden Brick Awards

Aug 2024: “Green Carbon Commitment Brand” – Foshan Ceramics Association

June 2024: “Specialized, Refined, Distinctive and Innovative Award” – 38th China 

International Ceramic Industry Exhibition

May 2024: Designers’ Favorite Brand – 20th Emerging Ceramics & Sanitaryware Brands Awards

Jan 2024: High-Growth Brand of the Year – Global Ceramic Product Supply Chain Forum

May 2023: Gold Award for Emerging Brand – 19th Emerging Ceramics Industry Awards

. 出口业务负责人:  钟经理     

. Oversea Market Contact:  Rossi   

. Phone: 13825512360                 

.  国内业务负责人:  刘经理 

. Domestic Market Contact:  Rich

.  Phone: 15813600707

责任编辑:刘思桃

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